Navigating the New Social Media Landscape + Marketing the Brand Called You: 
Hands-on lectures as part of the ATLAS Speaker Series

This special series of hands-on lectures will be presented by Gwen Bell, who was named one of the Top 50 Most Powerful and Influential Women in Social Media in 2008. 
She is a brand enthusiast for Nintendo, a partner at the social networking site Kirtsy.com (which Mashable.com CEO Pete Cashmore calls, "Digg for Chicks"). 
She started her first business in Japan, just a year after graduating from UNC-Chapel Hill. 
She is a social media and brand consultant, national speaker (Blogher 2008, Mom 2 Summit 2009) and, as of April 2009, a published author. 
She started her own series of conferences on social media, Chicks Who Click - which began here in Boulder in January 2009. 

More information about Bell is available at http://www.gwenbell.com.

Complete information about all five lectures is available at http://www.colorado.edu/atlas/bell

For directions to the ATLAS building, go to http://www.colorado.edu/atlas/building/directions/

Lecture 1, Monday, March 30, 6-8:30 p.m., ATLAS Institute, Room 102: Getting Started -- Observe and Synthesize
What is social media? 
Why does it matter?
Overview of the social Web.

Synthesizing what's out there and best practices for the sites needed to use in getting started with social media. Participants will begin by creating a profile to use cross-platform, setting up monitoring devices and getting started.

Lecture 2, Monday, April 6, 6-8:30 p.m., ATLAS Institute, Room 102: Monitor and Filter
In this lecture, participants will review the sites currently on the landscape and drill down into what they do. They evaluate "groups" of social media sites: 
• Social bookmarking (Delicious)
• Podcasting (Odeo, iTunes)
• Social sharing (Digg, Kirtsy, StumbleUpon)
• Social networking (Twitter, Facebook - and the tools that connect them like Ping.fm, Socialthing)
• Social job searching (LinkedIn)

Participants will drill down into the ones that matter most to them, their audiences, their job searches - and how to filter out the rest without missing out on vital information. 

Guest speaker: Megan Dietmeier, vice president of business development, Collective Intellect, will discuss how pushing information (putting information up on all these sites) is as important as monitoring this information. She'll demonstrate how to do this monitoring moment to moment, during the lecture, using social media monitoring tools.

Lecture 3, Monday, April 13, 6-8:30 p.m., ATLAS Institute, Room 102: Brand You Part 1 - Get Noticed

Participants will focus in this hour-and-a-half on building a personal brand by looking at those who have done it well.

You're out there and you have a social media presence. You have defined and refined your brand. And someone out there decides to copy you.

Participants will start off by looking at how to deal with brand crises, and will discuss Motrin and FedEx as examples of what can go wrong when going public. 

Google sees all, so participants also will focus on being the best at one thing by learning how to rank #1 in search engines. 

Guest speakers: SEO Experts Seth Jenks 

Lecture 4, Monday, April 20, 6-8:30 p.m., ATLAS Institute, Room 102: Refine

Participants will practice defining themselves in the social web space. They will define what they are looking for, how they are going to show up online across all these networks - getting a cohesive online presence.

Guest speaker: Brian Burns, a copywriter for startups around the nation, will be a guest speaker and will talk about how to hone a focus and refine a presence online.

Simple steps to refine your online presence.

1. You don't have to put it all out there.
2. You probably shouldn't put it all out there.
3. If you hate rules and do put it all out there, this is what you'll need to know...

Participants will take a look at the pitfalls in putting it all out there with case studies of those individuals (Michael Phelps) and companies that have disclosed too much. Discussion will include the relative merits of "transparency online."

Lecture 5, Monday, April 27, 6-8:30 p.m., ATLAS Institute, Room 102: Brand You Part 2 - Put it All Together Now

In this final lecture we'll talk about pulling it all together, taking questions and demonstrating what we've learned by showing "Brand You" projects that participants have been working on since the first lecture. Participants have looked at how to synthesize what's happening in the social media world, how to define, refine and filter in this space and finally, how to create and maintain the brand "you."What's next?

The ATLAS Institute Speaker Series is supported by a generous gift from Dr. Idit Caperton and daughter Anat Harel. Guest speakers range from technical experts to digital artists, each invited to enrich the curriculum and stimulate discussion.

ATLAS is an institute for undergraduate, graduate and outreach programs that supports technology education for people and programs that traditionally do not have access to equipment and resources.
ATLAS is located on the CU-Boulder main campus just east of the Fine Arts building construction and north of the Euclid Parking Garage. For more specific building directions, please visit:http://www.colorado.edu/atlas/building/directions/